Asian Beauty Standards and Products Make Way for Innovation and Influence Markets in the West

KUALA LUMPUR, Malaysia, August 11, 2016

Beauty Expo in Kuala Lumpur tones-up to meet latest beauty trends in Asia and the West

From BB (blemish balm) creams, CC (colour correction) creams, serums, essences, ampoules, sea weed face masks, scrubs to topical gels with botulinum, lips and hair shading, cosmetic eyebrow embroidery and tattoo, beauty trends and products from Asia are setting the tone for the evolving beauty industry and increasingly claiming a significant market share of the beauty business in Asia and in the West. According to Euromonitor International by the year 2019, 80% of global skincare revenue gain will come from Asia. The consumer patterns in the region are influenced by K-Beauty (Korean Beauty) and Japanese beauty trends with more and more Asian consumers that traditionally favoured western cosmetics are now looking at Asian products with greater inclination for innovative products. The influence of Asian products in the West is now greater than ever with many Korean and Japanese products, and these products are not just limited to hair and make-up but also include nail care, wellbeing and spa products, toiletries & personal care, and nature health products.

UBM Asia, organisers of Beauty Expo 2016 which will be held in Kuala Lumpur from 14-17 October at the Kuala Lumpur Convention Centre, has announced exciting plans to include many new exhibit zones, product categories and segments, competitions and technical seminars to meet the needs of this dynamic industry. First up, the event has announced plans to include a new exhibit zone ‘Health and Wellness Zone’ for the progressive ‘new healthy’ market which will include a range of products such as vitamins, nutrition, antioxidants, age-based nutrition, energy and stamina, weight management, and fortified foods and beverages. The event will also feature for the first time a dedicated pavilion for Halal and Bumiputera manufactured cosmetics and beauty products. Given the rise in face embroidery practices in the region, the trade show will also host a Beauty Face Embroidery competition to create a platform on which aspiring artist can practice and showcase their craft to develop a credible and respected career as a professional face art artist. With all this and many other exciting show floor features, the organisers of the event are set to offer its attendees an event bigger than ever before offering a range of learning and networking opportunities.

Beauty Expo 2016 is supported by BUHA (Bumiputera Hairdressing Association) and MBMUAA — the Malaysian Bumiputera Make Up Artist Association. BUHA, officially launched by Datuk Natalingi (Timbalan Menteri KKLW) and was setup with the aim of carrying out activities to promote, grow and upgrade the positive images of hairdressing profession especially for BUMIPUTERA for more profitable, productive and respectable industry. Committee members of BUHA include top Malaysian hairdressers.

“We are thrilled to hear that Beauty Expo 2016 has recognised the significance of Bumiputera products and talent in the industry and in Malaysia. The foresight of the organisers will provide hairdressers with the ideal opportunity to display their creativity and take advantage of sharing the spotlight with other leading industry figures present on the show floor. We are confident about the potential Beauty Expo has for the industry we operate it and the industry players it attracts,” commented Mr Bambang Soteto, President from BUHA.

“We hope through Beauty Expo 2016 as the platform it would be a perfect venue for the audience and MBMUAA to explore new opportunities for our members to showcase their talent and product. It is a brilliant starting point or all parties to keep a great collaborating relationship between the film, cosmetics and beauty industry enthusiasts. We are hoping to create a multi talented and multi skill make up artist, and then able to transform themselves in becoming an outstanding entrepreneur,” added Puan Rose JR, President of Malaysian Bumiputera Make Up Artist.

The Malaysian Bumiputera Make Up Artist Association was setup to support the genuine vision and mission to uplift the dignity of the makeup industry and also to raise the standards of make-up education around the world in order to be an industry that is deemed equivalent to other professions. Founded by Rose JR, MBMUAA President and highly supported by The Iron Lady of Malaysia, Datuk Wira Dr. Maznah Hamid as the Patron, the association strives to build a platform to unite Bumiputera Make Up Artist that are competitive and hold positive values.

Beauty Expo is the the leading and longest running event for the beauty industry in Malaysia and the region, participants at the 2016 edition of Beauty Expo will be able to experience more than just a trade show. With over 500 participating brands representing over 12 countries, bringing together the very best in beauty and wellness products from skincare products, cosmetics, nail care, bath, body and oral hygiene to packaging, ingredients, machinery and accessories. The event attracts over 17,000 visitors annually including wholesalers, distributors, agents and retailers of beauty and related products, owners of beauty salons, hair salons, nail salons and spas, stylists, make-up artists, beauty consultants, therapists, dermatologists, pharmacists and aesthetic doctors, sourcing managers, procurement heads, R&D managers and purchasing managers, and many others. For more information visit

About UBM Asia

Owned by UBM plc listed on the London Stock Exchange, UBM Asia is the largest trade show organiser in Asia and the largest commercial organiser in China, India and Malaysia. Established with its headquarters in Hong Kong and subsidiary companies across Asia and in the US, UBM Asia has a strong global network of 30 offices and 1,300 staff in 24 major cities. We operate in 20 market sectors with 230 exhibitions and conferences, 23 trade publications, 20 online products for over 1,000,000 quality exhibitors, visitors, conference delegates, advertisers and subscribers from all over the world.