Asanjo Group’s First Home Furniture Franchise Rolls out in Surat

SURAT, India, December 22, 2017

Asanjo Group has unveiled its first furniture and home decor franchise in Surat, securing a foothold in Gujarat’s mid-premium home furniture market. The ‘Asanjo Furniture World’ is a step in providing ideal comfort-blended, aesthetic home and decor solutions after numerous successful stints in real estate, hardware, education, hospitality, etc.

The diversification is in line with the group’s founding vision to build a home-grown brand of international standards, with the capacity to project India as one of the largest manufacturers of premium quality furniture. The development comes at an opportune time, when the country is gearing up to ‘Make in India’ initiative.

According to the founding team of Asanjo Group, the maiden furniture store is in tandem with Asanjo Group’s founding vision of ‘being a brand to reckon with, on a global level’. Post this move, Asanjo Furniture World will cater to an expansive and burgeoning market demand for exclusive home & lifestyle furniture and decor accessories.

The production unit at Asanjo Furniture World is a well balanced team of designers from India and abroad, pooling in knowledge of both global and local levels regarding optimum designing for better comfort at affordable prices.

“Our team of young designers derives its exclusivity from the core belief shared by the entire Asanjo family, that furniture is a key element in people’s lives. A perfectly crafted piece that integrates comfort and aesthetics effortlessly has a real potential to bring people closer together. It is this sentiment that makes us a class apart,” said Sanjay Patel, Director and Founding Member, Asanjo Group.

“Asanjo Group’s target audiences, in any given vertical, are the people we connect with – the scores of young working professionals, who harbour aspirations to leave an everlasting mark on this world. Striking a chord with the millennials is what enabled us to become one of the fastest growing companies in the state and the country,” said Mr. Kiran Patel, Chairman, Asanjo Group. The parent company also has global expansion plans up its sleeve for Asanjo Furniture World, with Dubai, Africa, China, Spain and USA on its radar.

About Asanjo Group

Asanjo Group has established its presence in Infrastructure, Manufacturing & Trading sectors. The Asanjo Group was established in the year 2011 by five young entrepreneurs from diverse backgrounds but having a common goal of excellence based on a customer-centric focus by providing low cost housing in semi-urban areas of western India. The company started its humble journey with a bungalow project at Buhari village in South Gujarat which was inaugurated by the ex-Union Minister of Road and Transport Dr. Tushar Chaudhary. The project was a great success and paved the road for further growth which culminated in realty projects at Vyara, Songadh, Vansda, Rajpardi, Rajpipla, Nandurbar, Shahda and Dharampur in a short span of 3 years.