Aprimo Launches Marketing Operations Platform on Microsoft Azure

LOS ANGELES, October 17, 2016

Aprimo, the global marketing operations management software leader, today announced that the Aprimo platform is now live and available to customers worldwide on the Microsoft Azure cloud platform.

The combination marries Aprimo’s category-leading marketing operations solutions with Azure, a growing collection of integrated cloud services—analytics, computing, database, mobile, networking, storage, and web. With Aprimo’s new PaaS (Platform as a Service) offering, enterprise and mid-market companies can work smarter to be more creative, plan better marketing campaigns, and get them to market faster, while removing the challenges and higher costs of on-premise software management. It also underscores Aprimo’s commitment to invest on behalf of its customers in rapid product advancement by making it easier for R&D to deliver new product innovations.

“Aprimo is not only back, but back in a big and better way,” said John Stammen, Aprimo CEO. “As an organization, the new Aprimo is entirely focused on freeing marketers to create smarter marketing and to do it better and faster than their competition. Through this global alignment with Microsoft Azure our customers get the marketing operations solutions they know and love, on demand, anywhere and everywhere, along with seamless updates, world-class data security, and global scalability.”

Aprimo comprises front-end marketing solutions for Plan and Spend, Marketing Productivity, and Distributed Marketing. Aprimo can be used across all industries and geographies to align marketing organizations around plans and budgets, to manage workstreams that move marketing tasks forward, and to orchestrate activities across the extended marketing supplier network and ecosystem.

Microsoft Azure’s comprehensive set of cloud computing solutions span the platform, application, and infrastructure layers providing customers with the ability to transition to the cloud on their terms, using it for private and public cloud services

“Microsoft Azure offers a complete cloud platform providing Aprimo with the flexibility and highly secure environment they need,” said Nicole Herskowitz, senior director of product marketing, Microsoft Azure, Microsoft Corp. “We’re excited about our collaboration with the ‘new Aprimo’ to help empower marketers around the world.”

About Aprimo

Aprimo is a category-leading marketing operations platform that frees marketers to focus on smart marketing by managing the five essentials: planning, spending, creation, distribution and performance. Aprimo’s comprehensive suite improves time-to-market and maximizes a company’s marketing investment to drive revenue. Aprimo is headquartered in Chicago, with global R&D and customer support in Indianapolis, and international operations based in London.