AIC Hotel Group and Les Mills Team Up To Bring Music-Inspired Fitness to All-Inclusive Hard Rock Hotels

MIAMI, September 15, 2016

AIC Hotel Group – the brand that is reinventing the all-inclusive hotel experience – announces today an exclusive partnership with global fitness leader, LES MILLS™, to debut a series of fitness programs at Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Riviera Maya in early Fall, with plans to expand to Hard Rock Hotel Cancun in 2017. In response to the growing global demand for wellness while travelling, this collaboration offers vacationers the opportunity to experience the world’s leading exercise-to-music group fitness classes on-property as part of the all-inclusive experience, as well as after the resort stay with complimentary trial access to the online streaming service LES MILLS™ On Demand.

“We’re excited to bring the LES MILLS program to our guests who have come to love and expect high energy experiences,” said Frank Maduro, Vice President of Marketing for AIC Hotel Group. “Les Mills’ passion for incorporating music into wellness aligns with the Hard Rock brand’s mission to keep music at the forefront of everything we do.”

Through a weekly visiting instructor program, the Les Mills partnership will offer guests at Hard Rock Hotel Riviera Maya and Hard Rock Hotel & Casino Punta Cana three daily classes from a collection of 14 training programs – from 10 group fitness classes, including the world-renowned BODYPUMP® total body strength-training program, to four 30-minute High-Intensity Interval-Training (HIIT) programs, as well as BORN TO MOVE® – “youth fitness” programming designed for toddlers to teens. Vacationers will also benefit from a variety of Les Mills™ Virtual programs, which combine world-leading fitness programs with chart-topping hits and motivation from a Les Mills certified trainer via big screen. Whether a fitness enthusiast or workout beginner, LES MILLS programs take into account each individual’s capabilities and goals to customize classes that adapt to a variety of fitness levels.

“Much like LES MILLS, the Hard Rock Hotels bring a passion for music to all that they do. Resort guests can now participate in a LES MILLS program hand-picked for their interests and taught by an expertly trained instructor,” said Brian Gagne, Chief Executive Officer for Les Mills United States. “We are thrilled about this partnership and look forward to helping people start or keep their fitness schedule on track while they are on vacation.”

About AIC Hotel Group

AIC Hotel Group spearheads sales and marketing efforts for luxury resort properties in Florida, including Eden Roc Miami Beach and Nobu Hotel Miami Beach, as well as throughout Mexico and the Caribbean, including Hard Rock Hotel & Casino Punta Cana (the world’s first all-inclusive Hard Rock Hotel) and Hard Rock Hotel & Casino Santo Domingo (set to open in late 2017) in the Dominican Republic, in addition to seven Mexico properties including Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos (set to open in 2018), Hard Rock Hotel Riviera Cancun (set to open in 2018), Nobu Los Cabos (set to open in 2018) and the first of its new luxury all-inclusive concept, UNICO Hotel Riviera Maya (set to open in early 2017).

About Hard Rock International

With venues in 71 countries, including 168 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China.

About Les Mills

Les Mills International is the creator of 20 global group fitness and team training programs, including BODYPUMP (weights), BODYCOMBAT (martial arts), RPM (indoor cycling), LES MILLS GRIT (30-minute high intensity interval training) and LES MILLS SPRINT (high-intensity cycling). Every week, millions of people get fit in more than 17,500 clubs across 100 countries with the help of 130,000 passionate Les Mills instructors. The company’s SMART TECH™ equipment line combines innovative ergonomic design with quality construction to help people get better results from their workouts in less time, while Les Mills Good Protein, a simple and functional protein powder, helps people fuel their bodies right.