Aeropostale Launches Back-To-School Campaign Of All Star Proportions
Aéropostale Inc., a specialty retailer of casual apparel for young women and men, announced its partnership with World Champion, Olympic Gold Medalist Aly Raisman and U.S. Men’s Soccer Star DeAndre Yedlin for its 2016 back-to-school denim campaign.
Raisman, World Champion and captain of the 2012 U.S. Olympic women’s gymnastics team, and Yedlin, an American soccer player who represented the United States at the 2014 FIFA World Cup and is currently on the roster for the 2016 Copa America games, are teaming up with Aéropostale to showcase its Seriously Stretchy and Reflex Denim collections. The campaign will feature both athletes doing what they do best: Raisman performing a floor routine wearing Seriously Stretchy Denim and Yedlin wearing Reflex Denim while playing soccer, demonstrating the elasticity and ease of both collections.
Fans will get the chance to meet both athletes in June at an Aéropostale store in their home state. Raisman will visit the Natik Mall in Massachusetts and Yedlin will visit Southcenter Mall in Tukwila, WA.
“Partnering with Aéropostale was a dream come true for me,” said Raisman. “I’m always competing in a leotard so being able to perform in the Seriously Stretchy Denim was a fun and off-beat way to bring fashion into my everyday routines.”
“I’m always striving to perfect my skills on the field,” said Yedlin. “The fact that I could play my game in jeans was definitely a first, and it really did bring the ease of the Aéropostale Reflex Denim collection to life.”
Julian Geiger, Chief Executive Officer of Aéropostale, said: “Aly and DeAndre are the perfect fit to launch our back to school denim collections. Watching their performances in our Seriously Stretchy and Reflex Denim will show our customer how durable and flexible our denim truly is. Their talent and dedication are an inspiration.”
The Back-to-School denim campaign kicks off on July 17th and will come to life via social media platforms, digital advertisements, online activations and store-front displays.
Aéropostale, Inc. is a specialty retailer of casual apparel and accessories, principally serving young women and men through its Aéropostale® and Aéropostale Factory™ stores and website and 4 to 12 year-olds through its P.S. from Aéropostale stores and website. The Company provides customers with a focused selection of high quality fashion and fashion basic merchandise at compelling values in an exciting and customer friendly store environment. Aéropostale maintains control over its proprietary brands by designing, sourcing, marketing and selling all of its own merchandise. As of May 1, 2016 the Company operated 739 Aéropostale® stores in 50 states and Puerto Rico, 41 Aéropostale stores in Canada and 25 P.S. from Aéropostale® stores in 12 states. In addition, pursuant to various licensing agreements, the Company’s licensees currently operate 322 Aéropostale® and P.S. from Aéropostale® locations in the Middle East, Asia, Europe, and Latin America. Since November 2012, Aéropostale, Inc. has operated GoJane.com, an online women’s fashion footwear and apparel retailer.
About Aly Raisman
Aly Raisman, born and raised in Needham, Massachusetts, is an American gymnast. Captain of the U.S. Olympic women’s gymnastics team in 2012 and the first U.S. gymnast to win gold in the floor exercise Aly began her career at just 2 years old when her mother enrolled her in a “mommy and me” gymnastics class. Her career took off from there and at the age of 14, she was competing on an elite level. A respected leader, Aly was the most decorated U.S. gymnast at the 2012 London Olympics, winning two gold medals and one bronze, and captained the “Fierce Five” gold medal-winning women’s gymnastics team to its first team gold medal since the 1996 Olympic Games. Aly is currently training to become the first American female gymnast to make back-to-back Olympic teams in more than 15 years.
About DeAndre Yedlin
DeAndre Yedlin, born and raised in Seattle, Washington, is an American soccer player. His diverse skill-set and exceptional speed allows him to play as both a right back and as an outside midfielder. In 2013, at just 19 years old, DeAndre signed with the Seattle Sounders as their first-ever homegrown player. Not only was DeAndre the first rookie to be named to the MLS All-Star Team since 2005, but he was also an MLS Rookie of the Year Finalist. That year he was also named to the United States Under-20 Men’s National Team for the 2013 U-20 World Cup. The following year, Yedlin was called up to the senior Men’s National Team for the 2014 FIFA World Cup in Brazil where he appeared in three matches as the US advanced out of the Group of Death. As a result of his breakout performance in the 2014 World Cup, Yedlin was named 2014 U.S. Soccer Young Player of the Year. After the World Cup DeAndre signed a four-year contract with one of the world’s top clubs, Tottenham Hotspur of the English Premier League. In 2015, after a team-high 19 Men’s National Team appearances, Yedlin was a 2015 US Soccer Player of the Year nominee. He currently plays for the English Premier League club Sunderland AFC, where he’s been on loan from Tottenham since 2015.